Last summer, a new importer encountered a 2 million yuan Belgian wheat beer detention incident at Qingdao Port—they didnt know wheat beer requires separate malt sugar content declaration. This case tells us:Imported beer is never just about product selection.
Clearance Code 1: The Four-Step Qualification Review
The 2019 revisedimport and exportFood Safety Management Regulations clearly stipulate:
Importers must hold Food Distribution License
Overseas manufacturers must complete GACC registration
Craft breweries need additional traditional process certification
Certificate of origin must specify yeast strain
Chinese label pre-approval requires 30-day advance submission
Last year when handling clearance for 12,000 cases of German dark beer, we discovered:
Alcohol content testing error must be controlled within ±0.5%vol
Wooden pallets must carry IPPC fumigation mark
Can packaging must declare inner wall coating composition
Passcode 4: Localization Strategy Lab
Success case of a US craft beer brand through our services:
Adjusted malt concentration by 3% to suit Chinese tastes
Adopted biodegradable shrink film packaging
Established northern warehouse for winter logistics
Passcode 5: Professional Agent Selection Techniques
When choosing partners, please confirm:
Whether they possess specialized alcohol clearance qualifications
Whether they can provide full-process temperature-controlled tracking
Whether they have established emergency response mechanisms
Such as contingency plans for the 2023 shipping company strike incident
A client once remarked: Good beer agents are like yeast - they naturally ferment profits throughout the trade process. Mastering these five keys will help you brew your own commercial success in the craft beer blue ocean.